Introduction to T.S. Kalyanaraman and his business
- T.S. Kalyanaraman is the founder of Kalyan Jewellers, a business that started in 1993 with a single showroom in Thrissur, Kerala
- The business has now grown to have 250 showrooms across India and 30 in the UAE, Qatar, Kuwait, and Oman
- Kalyanaraman's grandfather was a priest and his father was a textile merchant
Early life and education
- Kalyanaraman was born on April 23, 1947
- He started helping his father with the family business at the age of 12
- He completed his graduation in commerce from Sri Kerala Varma College
Starting Kalyan Jewellers
- Kalyanaraman opened the first Kalyan Jewellers showroom in Thrissur with a Rs 50 lakh loan and his savings of Rs 25 lakh
- He noticed the lack of options and transparency for customers in the jewelry market and decided to take advantage of the opportunity
Expansion and success
- Kalyanaraman opened a second showroom in Palakkad and adjusted the services to meet customer needs
- Kalyan Jewellers has now been awarded the 'Great Place to Work' certificate and has a market cap of over Rs 75,000 crore
Net worth
- As per Forbes real time billionaires list, the net worth of Kalyanaraman is Rs 4,53,97,49,29,020.00
Kalyanaraman's Hyperlocal Strategy
- Kalyanaraman replicated a location-specific approach for every new store
- A dedicated team conducts research and jewellery design to understand the local traditions and tastes of the people
- Designs mirror the culture of the place
- Hiring from the local workforce helps navigate through local customs and cater to customer needs
Impact of the Hyperlocal Strategy
- Kalyan Jewellers has become a household name in India
- The brand is known for its trust and customer-centric approach
Additional efforts to resonate across different regions
- Kalyan Jewellers handpicks brand ambassadors from varied states and languages
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